Animated Explainer Video for an Eco-Friendly Delivery Service
Instantly generate a polished and vibrant 2D animated commercial with this meticulously crafted JSON prompt. The resulting video tells the complete story of an eco-conscious delivery service, following a cheerful courier on her sleek electric scooter through a clean, modern city. Rendered in a popular flat illustration style with a bright, pastel color palette, this short video is perfect for brands wanting to convey efficiency, sustainability, and a friendly, modern identity.
The animation follows a clear narrative arc: the courier begins her journey, navigates the city with dynamic energy, completes a friendly delivery, and ends with a proud look as symbolic icons for “green” and “energy” appear. The prompt’s detailed audio cues for upbeat music and subtle sound effects create a professional, ready-to-use video for social media, websites, or presentations.
Why This Prompt Works
This prompt is a masterclass in creating a narrative-driven animation by leveraging several of Veo 3’s core strengths:
- Shot-by-Shot Storytelling: By breaking the action into four distinct scenes, the prompt constructs a logical and compelling story from start to finish. This gives Veo 3 a clear roadmap to follow, ensuring narrative coherence.
- Specific Camera Control: The prompt dictates precise camera work for each scene, from a “subtle pan” to a “low angle, tracking shot” that emphasizes speed, and finally a “slow zoom out” for the emotional payoff. This level of control transforms a simple animation into a cinematic sequence.
- Consistent Visual Style: The overall_style section defines a consistent aesthetic—2D flat illustration, specific colors, and smooth motion—that is applied across all scenes, resulting in a cohesive and professional brand look.
- Detailed Audio Design: The prompt specifies not just music but also ambient sounds and specific sound effects (SFX) for each scene, like the “soft whirring sound of the electric scooter” and a “friendly ‘ding’ for successful delivery.” This adds a critical layer of polish and brings the animation to life.
How to Customize & Enhance
Use this powerful prompt as a template for your own unique brand story. Here are a few ways you can adapt it:
- Change the Business: Modify the character’s uniform, the vehicle, and the package to fit any service. Swap the electric scooter for a delivery drone, a bicycle, or an electric van.
- Adapt the Style: Experiment with a different visual aesthetic. Try “paper cutout animation”, “grainy texture illustration”, or “isometric 3D vector art” to completely change the look and feel.
- Match Your Brand: Easily update the color_palette with your company’s specific brand colors to create a custom commercial in seconds.
- Alter the Message: Change the final symbolic icons in Scene 4 to reflect your brand’s core values. Instead of a leaf and battery, you could use a clock icon for speed, a shield for security, or a heart for customer care.
json Prompt
{
"video_length_seconds": "8",
"aspect_ratio": "16:9",
"overall_style": {
"visual_aesthetic": "2D flat illustration style, clean lines, vector art, similar to the provided image, graphic design, minimalist",
"color_palette": "Bright, warm, pastel color palette with greens, yellows, light blues, teal, and orange accents",
"film_attributes": "Smooth animation, clean rendering, vibrant colors, soft shadows",
"tone_and_mood": "Positive, cheerful, efficient, eco-conscious, modern, sustainable"
},
"keywords": [
"eco-friendly",
"delivery",
"scooter",
"sustainable",
"clean energy",
"urban",
"modern",
"efficient",
"2D illustration",
"flat design",
"green transport",
"fast delivery"
],
"scenes": [
{
"scene_id": 1,
"start_time_seconds": 0,
"end_time_seconds": 2,
"description": "A young woman with dark hair, wearing a teal jacket and orange pants, with a teal delivery box securely fastened to her back, stands confidently beside a sleek electric scooter. She pushes off the ground, initiating movement. The setting is a bright, stylized outdoor environment with gentle green hills and a clear, sunny sky.",
"camera": {
"composition": "Medium shot, centered on the woman and scooter",
"motion": "Subtle pan right, tracking the scooter as it begins to move",
"angle": "Eye-level",
"lens": "Standard"
},
"environment_details": {
"setting": "A stylized, clean urban park pathway, with minimalist green bushes and a bright yellow sun in the sky."
},
"transition_to_next_scene": "Smooth dissolve to next scene",
"audio_design_for_scene": {
"ambient_sounds": "Gentle breeze, distant stylized city hum",
"music": "Upbeat, light, and positive electronic music begins",
"sfx": "Soft whirring sound of the electric scooter powering on, subtle 'whoosh' as she pushes off"
},
"characters_present": [
{
"name": "Delivery Woman",
"visual_description": "A young woman with dark, short hair, wearing a teal long-sleeved jacket, bright orange pants, and white sneakers. A teal delivery box is strapped to her back.",
"action_in_scene": "Confidently pushing off the ground to start the electric scooter, looking determined.",
"emotional_display": "Determined, focused",
"voice_expression": ""
}
],
"elements_in_scene": [
"Sleek electric scooter (light grey with teal accents)",
"Teal delivery box",
"Stylized green bushes",
"Bright yellow sun icon",
"Clear blue sky"
]
},
{
"scene_id": 2,
"start_time_seconds": 2,
"end_time_seconds": 4,
"description": "The woman glides smoothly and efficiently on her electric scooter along a clean, stylized city street. Minimalist, modern buildings with large windows line the street, interspersed with stylized green trees. The sun casts soft, warm light.",
"camera": {
"composition": "Tracking shot, low angle, following the woman from slightly behind and to the side",
"motion": "Smooth tracking motion, following the scooter's path",
"angle": "Low angle, emphasizing speed and dynamism",
"lens": "Wide-angle to capture environment"
},
"environment_details": {
"setting": "A stylized, clean urban street with minimalist buildings and green trees under a bright sky."
},
"transition_to_next_scene": "Quick cut to next scene",
"audio_design_for_scene": {
"ambient_sounds": "Light, stylized city traffic sounds (distant, muffled)",
"music": "Upbeat electronic music continues, slightly more energetic",
"sfx": "Continuous soft hum of the electric scooter, subtle wind whoosh"
},
"characters_present": [
{
"name": "Delivery Woman",
"visual_description": "The same young woman in teal jacket and orange pants, with the teal delivery box.",
"action_in_scene": "Riding the electric scooter with a focused, efficient posture, hair subtly flowing in the wind.",
"emotional_display": "Focused, efficient",
"voice_expression": ""
}
],
"elements_in_scene": [
"Electric scooter",
"Teal delivery box",
"Minimalist modern buildings (white and grey with blue windows)",
"Stylized green trees",
"Clean street pavement"
]
},
{
"scene_id": 3,
"start_time_seconds": 4,
"end_time_seconds": 6,
"description": "The woman arrives at a stylized, modern house. She dismounts her scooter, which she parks neatly. A friendly customer, a person with light brown hair wearing a yellow shirt, opens the front door with a welcoming smile. The woman hands over the teal delivery box with a warm, polite smile.",
"camera": {
"composition": "Medium shot, slightly wider to include both characters and the house entrance",
"motion": "Static, focused on the interaction",
"angle": "Eye-level",
"lens": "Standard"
},
"environment_details": {
"setting": "A stylized residential street with a simple, modern house (white with a blue door) and green landscaping."
},
"transition_to_next_scene": "Gentle fade to next scene",
"audio_design_for_scene": {
"ambient_sounds": "Subtle suburban sounds",
"music": "Upbeat electronic music softens slightly, becoming more melodic",
"sfx": "Soft 'click' of the scooter kickstand, gentle 'thud' of the delivery box being handed over, friendly 'ding' sound for successful delivery"
},
"characters_present": [
{
"name": "Delivery Woman",
"visual_description": "The young woman in teal jacket and orange pants, with the teal delivery box.",
"action_in_scene": "Dismounting the scooter, parking it, and politely handing over the delivery box with a warm smile.",
"emotional_display": "Polite, friendly, accomplished",
"voice_expression": ""
},
{
"name": "Customer",
"visual_description": "A person with light brown hair, wearing a bright yellow shirt and blue pants.",
"action_in_scene": "Opening the front door with a welcoming smile, receiving the delivery box.",
"emotional_display": "Welcoming, happy, appreciative",
"voice_expression": ""
}
],
"elements_in_scene": [
"Electric scooter (parked)",
"Teal delivery box",
"Stylized modern house (white walls, blue door)",
"Green bushes and grass"
]
},
{
"scene_id": 4,
"start_time_seconds": 6,
"end_time_seconds": 8,
"description": "The woman looks up at the clear, sunny sky with a contented and proud expression. As she looks up, a stylized, vibrant green leaf icon and a glowing, full battery icon gently float into the frame and subtly pulse with light, symbolizing the eco-friendly and sustainable nature of the delivery service.",
"camera": {
"composition": "Close-up on the woman's face, slowly zooming out to reveal the floating icons",
"motion": "Slow zoom out",
"angle": "Slightly high angle, looking up with her",
"lens": "Standard"
},
"environment_details": {
"setting": "The same bright, stylized outdoor environment with a clear sky and distant green hills."
},
"transition_to_next_scene": "End of video",
"audio_design_for_scene": {
"ambient_sounds": "Soft, natural ambient sounds",
"music": "Upbeat electronic music swells to a positive, resolving crescendo",
"sfx": "Gentle 'whoosh' as icons appear, soft 'chime' as they pulse, a final 'sparkle' sound"
},
"characters_present": [
{
"name": "Delivery Woman",
"visual_description": "The young woman in teal jacket and orange pants.",
"action_in_scene": "Looking up at the sky with a contented and proud expression.",
"emotional_display": "Content, proud, satisfied",
"voice_expression": ""
}
],
"elements_in_scene": [
"Stylized vibrant green leaf icon",
"Glowing, full battery icon (teal and white)",
"Bright yellow sun icon",
"Clear blue sky",
"Distant green hills"
],
"visual_effects": [
"Subtle glowing effect on icons",
"Gentle pulsing light from icons",
"Soft, ethereal particle effects around icons"
]
}
],
"brand_info": {
"key_colors": [],
"logo_description": "",
"logo_reference_url": "",
"name": "",
"product": "",
"slogan": ""
},
"ending_visual": "The delivery woman smiling contentedly, with the stylized green leaf and glowing battery icons floating above her, symbolizing environmental responsibility and efficiency.",
"final_audio_cue": "A gentle, positive musical flourish with a final 'sparkle' sound effect.",
"final_on_screen_text": ""
}