Cinematic Nutella Ad: A $150K Slow Motion Food Explosion Prompt
Craft a commercial with the polish of a $150,000 production using this sophisticated Veo 3 prompt. This prompt directs a stunning slow-motion sequence where a simple jar of Nutella deconstructs in a controlled, beautiful explosion. Swirls of rich chocolate, whole hazelnuts, fresh strawberries, and crisp toast fly through the air, all captured in exquisite macro detail. The magic culminates as these elements gracefully reassemble, forming the ultimate mouth-watering breakfast platter.
This structured JSON prompt shows how Veo 3 transforms a product shot into a captivating narrative, delivering dynamic storytelling that makes viewers crave a taste.
Why This Prompt Works
The secret to this prompt’s cinematic success lies in its strategic use of Veo 3’s core strengths:
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Multi-Scene Sequencing: The prompt breaks the action into three distinct, timed scenes: anticipation, climax, and resolution. This structure builds a complete narrative arc and gives the AI a clear roadmap for creating a story that feels both logical and visually exciting within its short runtime.
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Extreme Specificity: Instead of generic descriptions, the prompt feeds Veo 3 rich, sensory details like a “rustic, weathered wooden table” and “droplets of golden syrup arcing gracefully.” This precision eliminates ambiguity and results in a textured, photorealistic world.
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Detailed Camera Control: The prompt acts as a virtual director, dictating specific camera angles, compositions, and movements like crane shots. This granular control transforms a standard generation into a polished, professional-grade commercial.
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Magical Assembly: The concept of deconstruction and reassembly creates a powerful visual hook for product reveals. It generates a sense of wonder and focuses attention on the core components, a technique you can also see in our prompt for a cinematic luxury watch reveal.
How to Customize & Enhance
Think of this prompt as a launchpad for your own stunning product visuals. Here are a few ways to make it yours:
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Feature a New Star: Replace Nutella with anything from artisanal jam to Greek yogurt or even a savory salsa. Simply swap out the hero product and its complementary ingredients to fit your brand.
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Reimagine the Final Dish: Why stop at toast? Have the ingredients magically form a stack of fluffy pancakes, a Belgian waffle, or a hearty bowl of oatmeal for a fresh twist.
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Change the Scenery: Transport your product from a rustic kitchen to a sleek, modern countertop, a bustling Parisian café, or a sun-drenched picnic blanket to instantly shift the video’s entire mood.
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Direct the Soundtrack: The right music changes everything. Try a high-energy pop track for a fun, youthful vibe or an elegant classical score for a touch of luxury.
To see another take on high-end food cinematography, explore the mesmerizing effects in our magical chicken nugget commercial.
{
"video_length_seconds": "8",
"aspect_ratio": "16:9",
"overall_style": {
"visual_aesthetic": "High-definition, cinematic food photography, vibrant and rich textures, golden hour lighting, appetizing and luxurious.",
"color_palette": "Warm browns, rich reds, creamy whites, golden yellows, natural greens.",
"film_attributes": "Shallow depth of field, soft focus on background elements, crisp foreground details, super slow motion, high contrast.",
"tone_and_mood": "Magical, appetizing, full of wonder, luxurious, comforting."
},
"keywords": [
"Nutella",
"chocolate hazelnut spread",
"breakfast",
"food ad",
"cinematic",
"slow motion",
"magical",
"appetizing",
"explosion",
"assembly",
"gourmet",
"sensory",
"delicious"
],
"scenes": [
{
"scene_id": 1,
"start_time_seconds": 0,
"end_time_seconds": 2,
"description": "A pristine glass jar of Nutella, featuring its classic white logo, sits invitingly on a rustic, weathered wooden table. The scene is bathed in the soft, warm glow of golden hour sunlight streaming through a kitchen window, highlighting dust motes dancing in the air. The jar begins to subtly vibrate and shake with an unseen energy.",
"camera": {
"composition": "Low-angle medium shot, focusing on the Nutella jar.",
"motion": "Smooth, slow cinematic crane shot, starting low and circling gracefully around the jar, slightly rising.",
"angle": "Slightly upward, then gradually leveling.",
"lens": "Wide-angle prime lens for a cinematic feel."
},
"environment_details": {
"setting": "A sun-drenched, cozy rustic kitchen with warm wooden tones and natural light.",
"transformation": "The air around the jar subtly shimmers as it begins to vibrate."
},
"transition_to_next_scene": "Quick, dynamic cut with a subtle zoom, emphasizing the impending action.",
"audio_design_for_scene": {
"ambient_sounds": "Gentle, distant sounds of a peaceful morning kitchen, subtle hum of sunlight.",
"music": "Soft, ethereal, building orchestral swell.",
"sfx": "Subtle, low-frequency hum and a faint, building vibration sound."
},
"elements_in_scene": [
"Glass Nutella jar with classic white logo",
"Rustic wooden table with visible grain",
"Warm sunbeams filtering through a window",
"Subtle dust motes illuminated by light"
],
"motion_elements_internal": "The Nutella jar vibrates and subtly shakes, hinting at an internal force."
},
{
"scene_id": 2,
"start_time_seconds": 2,
"end_time_seconds": 5,
"description": "In breathtaking super slow motion, the Nutella jar dramatically bursts open. A vibrant explosion of rich chocolate hazelnut spread, whole roasted hazelnuts, perfectly golden-brown toast slices, and glistening fresh red strawberries erupts outwards. Droplets of golden syrup arc gracefully through the air, catching the light, alongside splashes of creamy white milk from a tipping glass.",
"camera": {
"composition": "Dynamic extreme close-ups and macro shots of individual exploding ingredients.",
"motion": "Continuing its circular path, the camera rises faster, capturing the full scope of the explosion, with slight, controlled shakes to emphasize impact.",
"angle": "Eye-level to slightly overhead as elements burst.",
"lens": "Macro lens, emphasizing texture and detail of each ingredient."
},
"environment_details": {
"setting": "The same sun-drenched rustic kitchen, now a canvas for a vibrant, slow-motion food explosion.",
"transformation": "The scene is filled with dynamic, suspended elements."
},
"transition_to_next_scene": "Seamless magical dissolve as the exploding elements begin to coalesce and re-form.",
"audio_design_for_scene": {
"music": "Dramatic, building orchestral score with a sense of wonder.",
"sfx": "Exaggerated, high-fidelity slow-motion bursting sound, liquid splashes, gentle crunching of hazelnuts, soft 'whoosh' of ingredients through air."
},
"elements_in_scene": [
"Exploding Nutella spread in rich brown swirls",
"Whole, perfectly roasted hazelnuts",
"Golden-brown, crisp toast slices",
"Bright red, fresh strawberries with green caps",
"Glistening golden syrup droplets suspended in air",
"Splashes of creamy white milk",
"Fragments of glass from the bursting jar (subtly integrated, non-hazardous)"
],
"motion_elements_internal": "Ingredients explode outwards in elegant, arcing trajectories, rotating and tumbling in super slow motion. Liquids splash and shimmer."
},
{
"scene_id": 3,
"start_time_seconds": 5,
"end_time_seconds": 8,
"description": "With a final flourish of magic, all the scattered ingredients gracefully converge and assemble themselves into a perfectly composed breakfast platter. Toast slices are neatly arranged, generously spread with Nutella, adorned with fresh strawberries and whole hazelnuts. A glass of cold milk stands beside it, and golden syrup is drizzled artfully over the arrangement. The entire platter is bathed in a warm, inviting light, showcasing a delicious and complete breakfast.",
"camera": {
"composition": "Perfectly balanced overhead shot, showcasing the entire breakfast platter.",
"motion": "The camera smoothly completes its upward and circular motion, settling into a static, precise top-down view.",
"angle": "Directly overhead (bird's-eye view).",
"lens": "Standard prime lens for a clear, inviting view."
},
"environment_details": {
"setting": "The same rustic wooden table in the sun-drenched kitchen, now holding a complete and inviting breakfast.",
"transformation": "Ingredients magically align and form a perfect culinary arrangement."
},
"transition_to_next_scene": "Fade to black.",
"audio_design_for_scene": {
"music": "Uplifting, warm, and satisfying orchestral music, reaching a gentle crescendo.",
"sfx": "Subtle magical 'shimmer' or 'pop' as elements lock into place, a soft 'ding' as the final arrangement is complete."
},
"characters_present": [],
"elements_in_scene": [
"Perfectly arranged breakfast platter",
"Toast slices generously spread with Nutella",
"Fresh red strawberries",
"Whole roasted hazelnuts",
"Artfully drizzled golden syrup",
"A full glass of cold milk",
"Rustic wooden table"
],
"motion_elements_internal": "Ingredients gracefully float and settle into their designated positions on the platter, forming a harmonious arrangement."
}
],
"brand_info": {
"key_colors": [
"brown",
"red",
"white"
],
"logo_description": "The classic white Nutella logo on the jar.",
"name": "Nutella",
"product": "Chocolate Hazelnut Spread",
"slogan": ""
},
"ending_visual": "A perfectly arranged breakfast platter featuring Nutella-spread toast, fresh strawberries, hazelnuts, and a glass of milk, bathed in warm, inviting light. The Nutella logo appears subtly in the corner.",
"final_audio_cue": "A gentle, satisfying 'ding' or soft, inviting chime, followed by a warm, lingering musical note.",
"final_on_screen_text": ""
}