$150K Luxury Watch Reveal: Cinematic Veo 3 JSON Prompt
Generate a luxury watch commercial with a production value that rivals a $150,000 brand campaign. This structured JSON prompt for Veo 3 guides the AI to create a breathtaking CGI product reveal, transforming a simple box into a masterpiece of precision and elegance.
The video begins with a mysterious, sleek black box, hinting at the treasure within. Suddenly, the box opens to release an ethereal light and a vortex of impossibly intricate watch components. These gears, springs, and polished metals swirl in a magical dance before coalescing with breathtaking precision into the finished “Chronos Elegance” timepiece. The final shot presents the watch in all its glory, resting on plush velvet, a symbol of ultimate craftsmanship and luxury.
Why This Prompt Works
This is a masterclass in using Veo 3’s structured JSON format for high-end commercial work. Its success comes from several key principles:
- Narrative Arc in Scenes: The prompt is broken into four distinct, timed scenes. This creates a compelling narrative flow from mystery and anticipation (Scene 1), to a dynamic reveal (Scene 2), to the satisfying assembly (Scene 3), and finally, the hero shot (Scene 4).
- Hyper-Specific Visuals: The prompt avoids vague terms. It uses descriptive language like “sapphire-blue watch face,” “ethereal blue-white light,” and “torrent of intricate watch gears,” giving the AI precise visual instructions for a high-fidelity output.
- Cinematic Camera Control: Each scene specifies exact camera compositions, movements, and angles (e.g., “Dynamic crane up,” “Slow, precise orbital movement”). This level of control is what separates a simple clip from a polished, cinematic ad.
- Detailed Audio Design: The prompt meticulously maps out the audio landscape, from the “subtle, deep ambient hum” to the “orchestral music builds to a sophisticated, satisfying climax” and the “delicate mechanical chimes.” This creates a rich, immersive viewing experience.
How to Customize & Enhance
This prompt is a powerful template for any luxury product. Here’s how you can adapt it:
- Swap the Product: Easily replace the watch with another intricate item. Imagine a high-end smartphone, a piece of diamond jewelry, or even the components of a luxury car engine assembling in the same magical way.
- Adjust the Color Palette: Change the “sapphire blue” and “polished silver” to match your brand’s identity. Try a rose gold and matte black combination for a different feel, or emerald green and platinum for classic elegance.
- Vary the Assembly Style: Instead of a vortex, have the components flow together like liquid metal or have them meticulously placed by invisible forces. The creative possibilities are endless.
- Add a Slogan: In the final scene, modify the `on_screen_text` element (currently empty) to include your brand name or a powerful slogan that elegantly fades into view.
This technique of magical assembly is highly effective for premium products, a concept you can explore further in our luxury skincare ad prompt or the equally elegant reveal in this CGI perfume commercial.
json Prompt
{
"video_length_seconds": "8",
"aspect_ratio": "16:9",
"overall_style": {
"visual_aesthetic": "High-fidelity cinematic realism, sleek futuristic reveal, elegant product CGI, precise mechanical aesthetic, magical light effects.",
"color_palette": "Deep sapphire blues, polished silvers and golds, rich dark grays, subtle glowing accents, luxurious black velvet.",
"film_attributes": "Multi-scene structure, fluid and precise camera movements, glowing seams and light bursts, seamless assembly/transformation effects, crisp focus, shallow depth of field, dramatic contrasts for impact.",
"tone_and_mood": "Sophisticated, luxurious, precise, magical, awe-inspiring, exclusive."
},
"keywords": [
"luxury watch",
"Chronos Elegance",
"assembly",
"reveal",
"magical",
"precision",
"craftsmanship",
"mechanics",
"futuristic",
"elegant",
"cinematic",
"timepiece",
"premium",
"glowing"
],
"scenes": [
{
"scene_id": 1,
"start_time_seconds": 0,
"end_time_seconds": 2,
"description": "A close-up on a minimalist, sleek matte black presentation box, resting on a dark, polished surface. Subtle, almost imperceptible light traces glowing lines along its edges, hinting at advanced technology within. The box exudes an aura of understated luxury and anticipation.",
"camera": {
"composition": "Close-up",
"motion": "Slow, deliberate push-in, slightly orbital around the box's corner",
"angle": "Slightly high angle",
"lens": "Macro"
},
"environment_details": {
"setting": "A pristine, dark, high-end studio environment, with controlled, soft lighting creating subtle reflections on the polished surface."
},
"transition_to_next_scene": "The glowing lines intensify, and the box subtly begins to open.",
"audio_design_for_scene": {
"ambient_sounds": "Subtle, deep ambient hum, almost inaudible",
"music": "Minimalist, sophisticated electronic music with a building sense of anticipation",
"sfx": "Soft, low-frequency hum, subtle energy pulse sound",
"voiceover": ""
},
"elements_in_scene": [
"Sleek matte black presentation box",
"Dark, polished surface",
"Subtle glowing light lines along box edges"
],
"motion_elements_internal": "Light lines subtly tracing, almost imperceptible internal glow.",
"on_screen_text": "",
"visual_effects": [
"Subtle light tracing effect",
"Soft light reflections"
]
},
{
"scene_id": 2,
"start_time_seconds": 2,
"end_time_seconds": 4,
"description": "The matte black box's lid elegantly levitates and retracts, revealing a soft, ethereal blue-white light emanating from within. From this glowing interior, a torrent of intricate, impossibly small watch gears, springs, and polished metallic components erupt upwards. These shimmering pieces dynamically swirl and arrange themselves in a complex, mesmerizing vortex in mid-air, bathed in the ethereal light.",
"camera": {
"composition": "Medium close-up",
"motion": "Dynamic crane up, following the erupting components, then a controlled orbital track around the vortex",
"angle": "Slightly low angle to emphasize eruption",
"lens": "Standard"
},
"environment_details": {
"setting": "The studio environment, now filled with the intense, ethereal blue-white light and swirling mechanical components."
},
"transition_to_next_scene": "The swirling components begin to rapidly coalesce into the watch's core structure.",
"audio_design_for_scene": {
"ambient_sounds": "Intensifying ethereal hum",
"music": "Electronic orchestral swells with cinematic risers and intricate, delicate arpeggios",
"sfx": "Ethereal whoosh of erupting components, delicate mechanical chimes, soft energy pulses, subtle digital whirs",
"voiceover": ""
},
"elements_in_scene": [
"Open matte black presentation box",
"Ethereal blue-white light emanating from box",
"Torrent of intricate watch gears, springs, and polished metallic components",
"Complex swirling vortex of components"
],
"motion_elements_internal": "Lid levitating and retracting, components erupting, dynamically swirling, and arranging into a vortex.",
"on_screen_text": "",
"visual_effects": [
"Intense ethereal light source",
"Glowing particle trails from components",
"Seamless digital assembly effect"
]
},
{
"scene_id": 3,
"start_time_seconds": 4,
"end_time_seconds": 6,
"description": "The swirling vortex of components rapidly coalesces with breathtaking precision. First, the polished silver watch case forms, then the intricate internal mechanism with tiny, perfectly turning gears. Finally, the elegant sapphire-blue watch face with delicate, glowing hands snaps into place, followed by a luxurious dark leather strap materializing and attaching seamlessly. A final burst of light emanates from the watch as it completes its assembly.",
"camera": {
"composition": "Close-up",
"motion": "Slow, precise orbital movement around the assembling watch, with quick micro-zooms on key details (gears, hands)",
"angle": "Eye-level",
"lens": "Macro"
},
"environment_details": {
"setting": "The studio, now focused on the intricate details of the watch's magical assembly, with soft, focused light highlighting the materials."
},
"transition_to_next_scene": "The fully assembled watch descends onto a plush surface.",
"audio_design_for_scene": {
"ambient_sounds": "Soft, precise mechanical hum",
"music": "Orchestral music builds to a sophisticated, satisfying climax",
"sfx": "Rapid clicking and whirring sounds of assembly, soft metallic snaps, delicate tick-tock of hands, final energy burst sound",
"voiceover": ""
},
"elements_in_scene": [
"Polished silver watch case",
"Intricate internal watch mechanism with turning gears",
"Elegant sapphire-blue watch face with glowing hands",
"Luxurious dark leather strap",
"Burst of light from the completing watch"
],
"motion_elements_internal": "Components coalescing, gears turning, hands snapping into place, strap materializing and attaching, final light burst.",
"on_screen_text": "",
"visual_effects": [
"Seamless materialization and assembly effects",
"Glow on watch hands",
"Energy burst effect"
]
},
{
"scene_id": 4,
"start_time_seconds": 6,
"end_time_seconds": 8,
"description": "The exquisitely crafted Chronos Elegance watch rests upon a plush, dark velvet cushion. Its polished silver case gleams, the sapphire-blue face subtly glows, and the delicate hands tick with perfect precision. Soft, elegant light plays across its surfaces, highlighting the luxurious leather strap and the intricate details, emphasizing its timeless beauty and craftsmanship.",
"camera": {
"composition": "Medium close-up",
"motion": "Very slow, elegant push-in, with a subtle, almost imperceptible orbital pan",
"angle": "Eye-level",
"lens": "Standard"
},
"environment_details": {
"setting": "A luxurious display setting with a plush dark velvet cushion, bathed in soft, focused studio lighting."
},
"transition_to_next_scene": "",
"audio_design_for_scene": {
"ambient_sounds": "Quiet, refined ambience",
"music": "Orchestral music softens to a lingering, rich, and elegant melody",
"sfx": "Subtle, rhythmic tick-tock of the watch, soft gleam sound",
"voiceover": ""
},
"elements_in_scene": [
"Exquisitely crafted Chronos Elegance watch",
"Plush dark velvet cushion",
"Polished silver case",
"Sapphire-blue watch face with glowing hands",
"Luxurious dark leather strap"
],
"motion_elements_internal": "Subtle ticking of watch hands, soft light glinting on surfaces.",
"on_screen_text": "",
"visual_effects": [
"Soft, elegant highlights",
"Subtle glow from watch face/hands"
]
}
],
"brand_info": {
"key_colors": [
"matte black",
"polished silver",
"sapphire blue",
"dark gray",
"rich gold",
"velvet black"
],
"logo_description": "A minimalist, elegant 'C' and 'E' monogram, possibly with a subtle gear or time-related element, rendered in polished silver or gold.",
"name": "Chronos Elegance",
"product": "Luxury Watch",
"slogan": ""
},
"ending_visual": "The Chronos Elegance luxury watch resting on a dark velvet cushion, its polished surfaces gleaming under elegant light.",
"final_audio_cue": "A soft, lingering, resonant orchestral chord with a final, delicate 'click' of precision.",
"final_on_screen_text": ""
}